On July 19, 1972, the first bottle of Coca-Cola was bottled on the production line of the Warsaw brewery. The license for its production was personally signed a year earlier by the then First Secretary of the PZPR (Polish United Workers Party) Edward Gierek. And so the bottling of the drink began, which in the 1950s had been the symbol of the “imperialist rot of the West” for the communist authorities.
On the first day, 240 boxes of 24 bottles were sold in the “Supersam” and “Sezam” shops in Warsaw – a total of 5,760 bottles of Coca-Cola.
The drink, wherever it appeared, vanished immediately. Production was barely enough for ust the shops in the Mazovian region. “Symbol of US imperialism” could also be obtained in Częstochowa. The effect was that, almost every tourist travelling from Lodz or Gdansk to Zakopane made a stopover in Częstochowa. Just to buy a few bottles of the much desired drink.