The Sphinx and the Haberbusch & Schiele labels
The Sphinx. Where did it come from in the logo of the Haberbusch & Schiele breweries is a mystery. Did it symbolize something special in those days? Was it an attempt to be trendy? It is more than likely, that the sphinx has been associated with the Warsaw brand from the very beginning of its existence – over the years it has become a permanent symbol of quality of its products, regardless of age. Sphinx figures guarded the entrance to the brewery’s management building, and can be found on nearly all advertising posters, neon signs, beer labels and bottles – even postwar. It was not until the 1970s that “Królewskie Beer” with the iconic Zygmunt column logo appeared.
The original branded beer labels with the famous sphinxes, were closely guarded treasures, protected by industrial design patents, the ownership thereof belonging to the brewery. Officials of the former Patent Office received and documented the label designs, as developed by the artists commissioned by the brewery. One example was kept in the archives of the head office and the other was sent to the brewery’s vault. After the war, some were rescued from the ruins of the burnt-out plant on Grzybowska Street, unfortunately some were partially singed.